Objective
Uber Kitchens are designed and engineered with innovation, ingenuity and excellence.

They asked us to launch their unique product offering to an audience of potential partners, rather than end users, and gain share of voice for the brand.

Approach
We worked closely with the Uber team to define the brand position in the market, and devise a launch strategy. As a new company, it needed a brand identity, digital and print adverts, marketing collateral - in fact all the elements to bring a new brand to market.

We produced a distinctive yet understated logo to reflect the Germanic heritage of the brand, and this combined with outstanding photographic imagery – underpinned with minimal copy –provided the basis of our Uber showcasing.

Digital point of sale materials were produced, and were developed with the target audience of the partner very much in mind. This was important because the approach used by Uber was a unique new concept of engagement, as opposed to the conventional showroom commonly utilised.

Results
In its first year, Uber has created strategic partnerships with more than 10 design teams and delivered above target.