Objective
Rethink, the leading national mental health membership charity, works to help those affected by severe mental illness to recover a better quality of life.

We offered them our support, and created a series of campaigns to help raise awareness of the charity and its work nationally.

Approach
With the use of emotive messaging – both written and visual – we developed creative concepts that led with powerful impact to create a lasting impression. These included a hard hitting campaign to draw attention to the increased risk of becoming mentally ill, faced by cannabis smokers.

We used direct mail, poster sites and digital media to get the message out there. Readers were encouraged to visit the website, which enabled them to discover more about the charity’s work and consider how they could support the cause.

Results
“Our cannabis campaign was a great success. It raised awareness of smoking cannabis as well as raising the profile of our charity, Rethink. The key campaign message (people who use cannabis are 40% more likely to experience psychosis) was really well received.” Rethink campaigns team.

For more information on Rethink go to www.rethink.org