Objective
The ORIS Group is the UK’s leading loss prevention and profit protection specialist, providing valuable insight and effective solutions to many high street brands.

Our task was to raise awareness of ORIS among potential customers, by bringing to the fore the issue of ‘shrinkage’. 

Approach
Whilst ‘shrinkage’ or loss prevention remains on the increase, retailers’ attention is being drawn to dealing with other aspects of the economic downturn. As a result there is a reluctant acceptance of shrink, rather than a desire to tackle the issues that contribute to it. This called for some lateral thinking on our part.

We devised a creative and integrated campaign, with headlines such as ‘Retail shrinkage is costing the UK economy £22,000 per second’ and ‘How you manage your shrink strategy is your business. How to improve it is ours’.

We used direct mail and advertising tactics to drive these messages home, and make the audience sit up and take notice.

Result
The campaign is ongoing but initial indicators show an extremely positive reaction, with new account wins already secured by the ORIS Group.