Intermedia was pleased to be able to attend the Social Media World Forum at the Olympia Conference Centre in London held on the 15th and 16th of March.

Highlighted was the importance of developing a strategy, setting out goals, objectives, risks and benefits. Is the purpose to create awareness around your brand, draw attention to specific aspects of your business or drive action? Then comes the question of choosing the right social media platform – and it may not necessarily be a free one.

Social media is about gaining trust, making recommendations, and engaging with those who carry influence. It is not about traffic driving to your website. To make social media work successfully for your brand, you need to follow trends, find ways to tell more stories, tap into passions, and think episodic not blockbuster.

For example, Sony have just over 1,000 followers, which is relatively small for such a large brand. However Sony don’t use Twitter to gain popularity, they use it to tap into the influential tech crowd, who in-turn have large popularity amongst their followers.

There were many social media video agencies exhibiting their platforms at the World Forum. Interestingly, Most applications still focused on one genre – meetings, conferencing, tv, social media etc. Intermedia is currently developing a video social media platform (InTouch) which provides solutions for video conferencing and video messaging, combined with the ability to blog and save your videos to a user profile. Check back for regular updates on InTouch or drop us an email if you’d like to be involved in free trial to put it to the test.