In the latest edition of TONES by PANTONE, they’ve highlighted two of the hottest colours of 2010.

Turquoise Goes Global

Long associated with the talismanic jewelry of the American Southwest and tropical Caribbean waters, turquoise suggests journeys both spiritual and physical. In a year when we’d all like to escape, even if only a fantasy, PANTONE 15-5519 Turquoise was a natural choice for our Color of the Year 2010.

Turquoise has extended its soothing yet invigorating reach into quite unexpected places this year – from footwear to housewares.

White Hot
White in design has often been a tenet of minimalism or a driver of simplification and cost reduction. But today’s white represents quite the opposite: expansive magical thinking, openness, unlimited possibility. As we enter an era of optimism, the white page, the blank canvas, the clean slate – all of these connote a sense of new beginnings and reflect a new open mindset and a world of creative opportunity.

Moreover, our new desire for white reflects our emerging need for purity and clarity, to grasp what is crucial and necessary, to conduct a moral inventory and rethink the essence of life. The new white gives us both the terrain of unlimited possibility and a compass for personal navigation. It’s no wonder that today’s architects, interior decorators and industrial, automotive and fashion designers all seem to be on the white path once again.