Colour trends for 2010

In the latest edition of TONES by PANTONE, they’ve highlighted two of the hottest colours of 2010.

Turquoise Goes Global

Long associated with the talismanic jewelry of the American Southwest and tropical Caribbean waters, turquoise suggests journeys both spiritual and physical. In a year when we’d all like to escape, even if only a fantasy, PANTONE 15-5519 Turquoise was a natural choice for our Color of the Year 2010.

Turquoise has extended its soothing yet invigorating reach into quite unexpected places this year – from footwear to housewares.

White Hot
White in design has often been a tenet of minimalism or a driver of simplification and cost reduction. But today’s white represents quite the opposite: expansive magical thinking, openness, unlimited possibility. As we enter an era of optimism, the white page, the blank canvas, the clean slate – all of these connote a sense of new beginnings and reflect a new open mindset and a world of creative opportunity.

Moreover, our new desire for white reflects our emerging need for purity and clarity, to grasp what is crucial and necessary, to conduct a moral inventory and rethink the essence of life. The new white gives us both the terrain of unlimited possibility and a compass for personal navigation. It’s no wonder that today’s architects, interior decorators and industrial, automotive and fashion designers all seem to be on the white path once again.

World Cup an engagement opportunity?

CIPD has published this piece, mainly on HR-related issues:

“The 2010 World Cup is nearly upon us and the chances are that a large proportion of employees across the UK will be looking forward to it and starting to think about how and where they will be watching the key games. It is important to remember that the UK’s working population is incredibly diverse and there will be people with backgrounds from all over the world who will be hoping to watch their country in action when matches are screened.

Of course employers have no obligation to cater for their employees’ interest in the tournament, but evidence suggests that where employers demonstrate they care about their staff and their interests outside work, employees are more likely to go the extra mile for the organisation. Some employers may see the World Cup as an opportunity to rebuild employee morale hit hard by the recession.

There are a variety of approaches that employers can consider to ensure that employees can make the most of the World Cup without compromising the needs of the business in any way:”

Click to read more.

I’m sure there are even more positive possibilities with this. What plans do you have?

A few interesting employee engagement facts

1. Engaged employees take an average of three sick days per year; disengaged take six.

2. Engaged employees generate 43% more revenue.

3. Engaged employees are 87% less likely to leave an organisation.

4. 67% of engaged employees advocate their company or organisation compared with only 3% of the disengaged.

The social Ben socialises at the Social Media World Forum

Intermedia was pleased to be able to attend the Social Media World Forum at the Olympia Conference Centre in London held on the 15th and 16th of March.

Highlighted was the importance of developing a strategy, setting out goals, objectives, risks and benefits. Is the purpose to create awareness around your brand, draw attention to specific aspects of your business or drive action? Then comes the question of choosing the right social media platform – and it may not necessarily be a free one.

Social media is about gaining trust, making recommendations, and engaging with those who carry influence. It is not about traffic driving to your website. To make social media work successfully for your brand, you need to follow trends, find ways to tell more stories, tap into passions, and think episodic not blockbuster.

For example, Sony have just over 1,000 followers, which is relatively small for such a large brand. However Sony don’t use Twitter to gain popularity, they use it to tap into the influential tech crowd, who in-turn have large popularity amongst their followers.

There were many social media video agencies exhibiting their platforms at the World Forum. Interestingly, Most applications still focused on one genre – meetings, conferencing, tv, social media etc. Intermedia is currently developing a video social media platform (InTouch) which provides solutions for video conferencing and video messaging, combined with the ability to blog and save your videos to a user profile. Check back for regular updates on InTouch or drop us an email if you’d like to be involved in free trial to put it to the test.