Walrus: Work? Uh, pff, brrrr! The time has come (the Walrus said), to talk of other things.

If you’ve read Sean Trainor’s (chair of CIPR Inside) post Internal Comms in Wonderland, like me, you might be excited by the theme of  the CIPR’s 10th annual Internal Communications Conference. If you haven’t, go and read it now – it’s good.

The line up transcends the usual approach of getting experts to preach their own gospel. Instead, it has been created by practitioners for practitioners. We’re looking at big issues, thorny problems and the very future of internal comms. It’s hand on, interactive, and a third of the price of Melcrum’s Summit.

The Hatter has pulled a very large white Rabbit from his headgear.

Face the change – Employee Engagement in Turbulent Times is on 6 October 2011.

Delegates who enter the discount code CIPRINSIDE will receive a £50 discount on all bookings before 9am on August 23rd.

Book your place here.

Employees relegate job satisfaction to second place behind pay and benefits

A desire to ‘increase pay and benefits’ has become the number one reason why employees want to change jobs, overtaking ‘improving job satisfaction’ in the Chartered Institute of Personnel and Development’s (CIPD) Employee Outlook survey, as the economic downturn continues to erode people’s standard of living.

The survey of 2,000 employees finds more than half of workers (54%) say their top reason for wanting to change job is to increase their salary and benefits, with improving job satisfaction cited second most commonly (42%). This is a reversal from last year when 61% cited job satisfaction and 48% said improving pay and benefits. The trends are uniform across all sectors.

Other findings that highlight increased financial pressure include: • 36% of employees report their standard of living has worsened over the previous six months, compared to 29% saying this was the case in summer 2010 • Just 7% report an improvement in living standards, a fall from 10% a year ago • Almost a fifth (18%) of employees say they run out of money at the end of the week or month either always or most of the time • One in five (18%) say keeping up with bills and financial commitments is a constant struggle, while one in 10 (8%) are falling behind with bills or credit commitments

Ben Willmott, senior public policy adviser, CIPD, said: “The survey shows the ongoing impact of the economic downturn in the workplace. Employees are feeling the squeeze as a result of pay freezes or low pay settlements that fail to keep up with inflation.

“Besides being more likely to want to leave for more pay elsewhere, workers with financial difficulties are also more likely to report being under stress at work and are typically less satisfied with their jobs. Prolonged exposure to stress is associated with absence from work, higher levels of accidents and higher incidence of mental ill health.

“It is, therefore, in employers’ interests to support employees in tough times through ensuring line managers are equipped with effective people management skills and by providing advice and support on debt management and financial planning. The Government’s Money Advice Service can provide support for employers in this respect.

“Employers should also focus on communicating the value of their total reward package to employees. For example, public sector employers should highlight the enduring advantages of remaining in the public sector, such as better pensions, greater flexible working opportunities, better occupational sick pay, and access to occupational health services.”

The survey finds that job satisfaction, which is calculated through subtracting those that are dissatisfied from those that are satisfied is broadly similar to last quarter (+35 from +34 last quarter). Job satisfaction in the public sector has fallen to +30 from +38 and in the voluntary sector to +39 from +44. There has been a slight increase in job satisfaction in the private sector to +34 from +33.

For the first time, the survey provides a new overall ‘employee engagement’ score, which is calculated by clustering a number of wider measures of engagement together (including job satisfaction, understanding of organisational purpose, willingness to go the extra mile). At +10 this more rounded score is unsurprisingly lower than that of job satisfaction and provides a good measure of individuals’ engagement with organisations currently. Against this measure, public sector workers are by far the most disengaged (-12), with voluntary sector workers by far the most engaged (+33), followed by private sector employees (+13).

Low levels of job satisfaction and engagement in the public sector are likely to be influenced by rising levels of job insecurity, with over a third of public sector employees (35%) thinking it likely they could lose their jobs compared to 30% last quarter. Voluntary sector workers are marginally more pessimistic about their job security, with 28% saying it is likely they could lose their jobs, up from 27%. In all 19% of private sector employees think it likely they could lose their jobs, unchanged from last quarter.

Ben Willmott continued: “The heightened level of uncertainty around job security in the current economic climate puts an even greater importance on the extent to which employers communicate and consult with staff. There is no such thing as over communicating and employers can help prevent rumour and anxiety by providing regular updates on business challenges or proposed changes that will impact employees. Just as importantly consultation with staff needs to be genuine which means taking account of employees’ views before and not after decisions are made.”

You can download the report here

Engagement Champion! What’s behind your mask?

Interesting article from Ian Buckingham:

One of the symptoms of a disengaged workforce is a lack of authenticity, they leave their personalities at the workplace door. But if they don’t care enough or are too insecure to be themselves, they’re not going to be fulfilling their potential.

Yet leaders often bang on about “going the extra mile” or “the need for innovation and initiative”.

Engagement is a simple concept which hasn’t really benefitted from the reams written about it. It’s just a term describing a state of focused attention. It’s brought about by a connection between a subject and an “object”. And it usually results in a reaction.

Whether the subject includes colleagues, customers, the community or even shareholders, the aim is usually to bring about a positive reaction through a strong, positive connection. The hope is that this connection will result in additional a effort – like the nirvana of self managing teams.

The problem is, that rather like rubbernecking on the motorway or simply following the crowd, engagement isn’t necessarily the same as having a good time for a long time. It can’t guarantee positive outcomes if the conditions and culture aren’t right. Cynics are usually powerful “engagers”, for example, as most of us can confirm and the bewitching era of “spin” has left a long shadow.

Oddly enough, one technique that works well as an engagement device is the use of the alter ego or avatar. It’s ironic, but creating and then discussing a virtual personae is both liberating and very revealing. Especially within cultures where there’s a fear of criticism or unwillingness to be open (and there are a few about at the moment), it gives people the license to critique as well as praise, whether the “alter ego” is deliberately brand focused or otherwise.

It’s an approach which has worked very well at a range of organisations I’ve been pleased to work with, especially those with reputation issues to address. And anyone who was at Melcrum’s recent SCM conference would have seen the event company Involve use the process also showcased in Brand Champions, to great effect.

So why not try creating your own brand superhero alter ego? Ask yourself, “what are the superpowers I wish I had to get me through the day at work”? Perversely, if you acknowledge that authenticity is at the root of engagement, why not encourage people to don masks, capes and insignia next time you’re working on an engagement intervention?

You might just find out what their true values are and what’s occupying their minds… not to mention what’s filling their tights!

Colour trends for 2010

In the latest edition of TONES by PANTONE, they’ve highlighted two of the hottest colours of 2010.

Turquoise Goes Global

Long associated with the talismanic jewelry of the American Southwest and tropical Caribbean waters, turquoise suggests journeys both spiritual and physical. In a year when we’d all like to escape, even if only a fantasy, PANTONE 15-5519 Turquoise was a natural choice for our Color of the Year 2010.

Turquoise has extended its soothing yet invigorating reach into quite unexpected places this year – from footwear to housewares.

White Hot
White in design has often been a tenet of minimalism or a driver of simplification and cost reduction. But today’s white represents quite the opposite: expansive magical thinking, openness, unlimited possibility. As we enter an era of optimism, the white page, the blank canvas, the clean slate – all of these connote a sense of new beginnings and reflect a new open mindset and a world of creative opportunity.

Moreover, our new desire for white reflects our emerging need for purity and clarity, to grasp what is crucial and necessary, to conduct a moral inventory and rethink the essence of life. The new white gives us both the terrain of unlimited possibility and a compass for personal navigation. It’s no wonder that today’s architects, interior decorators and industrial, automotive and fashion designers all seem to be on the white path once again.

World Cup an engagement opportunity?

CIPD has published this piece, mainly on HR-related issues:

“The 2010 World Cup is nearly upon us and the chances are that a large proportion of employees across the UK will be looking forward to it and starting to think about how and where they will be watching the key games. It is important to remember that the UK’s working population is incredibly diverse and there will be people with backgrounds from all over the world who will be hoping to watch their country in action when matches are screened.

Of course employers have no obligation to cater for their employees’ interest in the tournament, but evidence suggests that where employers demonstrate they care about their staff and their interests outside work, employees are more likely to go the extra mile for the organisation. Some employers may see the World Cup as an opportunity to rebuild employee morale hit hard by the recession.

There are a variety of approaches that employers can consider to ensure that employees can make the most of the World Cup without compromising the needs of the business in any way:”

Click to read more.

I’m sure there are even more positive possibilities with this. What plans do you have?

The social Ben socialises at the Social Media World Forum

Intermedia was pleased to be able to attend the Social Media World Forum at the Olympia Conference Centre in London held on the 15th and 16th of March.

Highlighted was the importance of developing a strategy, setting out goals, objectives, risks and benefits. Is the purpose to create awareness around your brand, draw attention to specific aspects of your business or drive action? Then comes the question of choosing the right social media platform – and it may not necessarily be a free one.

Social media is about gaining trust, making recommendations, and engaging with those who carry influence. It is not about traffic driving to your website. To make social media work successfully for your brand, you need to follow trends, find ways to tell more stories, tap into passions, and think episodic not blockbuster.

For example, Sony have just over 1,000 followers, which is relatively small for such a large brand. However Sony don’t use Twitter to gain popularity, they use it to tap into the influential tech crowd, who in-turn have large popularity amongst their followers.

There were many social media video agencies exhibiting their platforms at the World Forum. Interestingly, Most applications still focused on one genre – meetings, conferencing, tv, social media etc. Intermedia is currently developing a video social media platform (InTouch) which provides solutions for video conferencing and video messaging, combined with the ability to blog and save your videos to a user profile. Check back for regular updates on InTouch or drop us an email if you’d like to be involved in free trial to put it to the test.